Job searching has got complicated. Anyone who’s looked for a job online recently will tell…
willsawneyApril 8, 2025
Who understands brands' value best? The people who buy them - that's who. Investors, license-aquirers…
willsawneyOctober 24, 2023
Why would IKEA never run an ad campaign for one specific chair? For starters, whilst…
willsawneyJune 30, 2020
I love writing. It's my go-to. Others feel better when they're verbalising. Whether you're a…
willsawneyOctober 24, 2023
As you'll likely have seen, the UK Government launched a online "careers quiz." It wasn't…
willsawneyOctober 10, 2020
Any self-respecting Dragon’s Den pitch opens with a whopper of a *market size* statement: “…the UK…
willsawneyOctober 24, 2023
The thing I love most about marketing, I think, is finding the simplicity. Anyone can…
willsawneyNovember 8, 2022
Answer: Because people are paying an infinitesimally small amount of attention to your brand. ‘Boringness’…
willsawneyMay 20, 2017
Roller Coaster Tycoon is, without question, my all time #01, top of the pile, absolute favourite PC…
willsawneyMarch 24, 2017