It’s mission critical you get your sales setup right. You know who your target buyers are, but how do you engage them and get deals signed? And how do you get the consistent pipeline of work your business needs to scale?
Big ambitions?
Let's make them happen
I'm Will Sawney, the sales and marketing partner for early-stage founders and entrepreneurs
Sound Good? Let's Talk
”If you want consistent high-value business opportunities then look no further as Will is incredible.
Rob DowlingCEO - The Conexus Group
You've created a compelling commercial proposition.
Sales is probably now your #01 priority
Working In Partnership...
We can create a highly-effective sales engine
I’m here to turn your ambitions into revenue. Together in close partnership, we’ll get you leads, opportunities, sales and revenue growth.
Establish clear go-to-market plans
Create messaging that resonantes
Engage key target buyers
Win high-value business
What I Offer
Commercial Strategy
12+ years’ expertise working across an array of B2B sectors including professional services, technology, consulting, recruitment and more.
Creative Skillset
Comfortable creating websites, social content, outreach campaigns, landing pages and sales material, with high-quality copy and design.
Hands-On Implementation
Hands-on and productive, setting plans, processes and technology in motion to deliver efficient, effective and scalable routes to market.
Client Testimonials
Client Testimonials
I'm proud to deliver valuable outcomes for clients.
How It Works
Start Here
Sales Shape-Up
Create your core sales setup, turning your commercial proposition into a clear go-to-market strategy and compelling messaging that will make selling easier.
Available services include:
- Strategic plans
- Core messaging
- Brand website
- LinkedIn profiles
- Landing pages
- Sales materials
Pricing: From £1995
Timeframe: Approx. 3-6 weeks
Get Ongoing Support
Growth Subscription
Let's fill your pipeline and get your business growing. Setup essential sales technology, run proactive campaigns and engage your target clients on an ongoing basis.
Available services include:
- Essential technology (included in price)
- B2B prospect data
- Outreach campaigns
- LinkedIn content
- Paid advertising
- Technical support
- Creative services
Pricing: Bespoke to requirement
Timeframe: 3 month minimum suggested
Limited Budget? I’d still love to help. My Profile Power-Up service could be what you need to get started. Details on request.
Interested? Get Full Details
Send Me A Message
Frequently asked questions
How will we work together?
We’ll work together in close partnership. You’re in charge (after all, you know the market best, and how to sell your proposition) but we’ll help you shape ideas into clear plans and tactical actions that will resonate in all formats. We’ll get hands-on with everything you need behind-the-scenes, whilst you take center stage and close deals.
What are the limitations?
My service plans are designed to offer a blend of flexibility and clarity. At the early stages of business, you’re still learning and evolving. We’re here to provide some structure and focus to your activities, without tying you in to a restrictive retainer model. Our ‘add-on’ model allows you to access services when you need them, keeping the core subscription simple and focused.
What results can I expect?
As part of the Sales Starter service we will set out goals for your pipeline. These goals will combine your ambitions with our best estimate of channel potential. If you continue with a subscription we will support you to maintain accurate records of activity and performance, allowing for clear progress reporting. Ultimately, our goal is to support you to achieve sales success.
What if I don't want to continue our relationship?
You’re free to exit our agreement at any time. Where possible, technology can be transferred to you. We do ask for a 3-month minimum commitment for a subscription, and up-front payments or part-payments are required for add-on services. Ideally we will continue our partnership long-term in order to support your ongoing growth.
How do you compare to a coach?
Coaches give you advice, but don’t pitch in with practical, hands-on work. We’ll certainly give you strategic recommendations and counsel, but will also take important work off your hands and get stuck in with production of key materials, technical builds and practical activity.
How do you compare to a lead generation agency?
Many early-stage businesses pay for cold email, social and phone outreach services – often on a ‘pay on results’ basis. This works to an extent, but is unlikely to deliver the highest-value clients, particularly as many now rely heavily on poorly-managed AI. It is also unsustainable and costly, compared to building your own capability.
How do you compare to a marketing agency?
Marketing agencies are generally good at creating your initial brand or delivering content on a retained basis – but can be far too expensive and inflexible for everything that early-stage businesses need. We’re not focused on delivering creative services as an end-point; our goal is helping you achieve sales success.
How do you compare to hiring a staff member?
At some stage you’ll want to make a full-time dedicated hire. But before then, we can offer expertise and capacity at an accessible price-point. We’ll get you setup with the right starting point, allowing you to hire for the skills you really need, at the appropriate time. And when you do, our service could help them to hit the ground running.
Can't I do all this myself?
Absolutely! It’s not rocket science. But, if you’re ambitious…
Ready to talk?
To start, I’d love to learn more about your business and ambitions